Data & Integrations

National Vehicle Database — registrations, ownership, trade cycles.

Auto in-market and intent segments.

Registration and ownership intelligence.

VIN history, service records, ownership events.

Residual values, incentives, and shopper insights.

Identity resolution and household matching.

Credit and income tier signals.

Credit and finance segmentation.

Consumer credit signals for finance offers.

Authenticated identity graph and onboarding.

Privacy-first shared ID for advertising.

Shopper traffic and intent from CarGurus.

Pricing intent and lead signals.

Research traffic and shopper signals.

Listing engagement and shopper intent.

In-market shopper behavior from Autotrader.

Valuation traffic and shopper intent.

Auto-vertical audience graph.

Demographic and lifestyle enrichment.

Identity-resolved auto audiences.

Global audience data marketplace.

Identity and audience activation.

Customer data platform for first-party signals.

CDP for unified customer profiles.

CDP for first-party event collection and routing.

Dealer CRM — leads, customers, deal status.

CRM and inventory management for dealers.

CRM with sales and service workflows.

Dealer DMS for sales, service, and parts.

DMS and retail management platform.

Cloud DMS and F&I tools.

Site behavior, conversions, and audiences.

Enterprise web analytics and segmentation.

Product analytics for digital retail flows.

Event analytics across web and app.

Omnichannel DSP for programmatic activation.

Google's enterprise DSP across YouTube and the open web.

Programmatic across Amazon-owned and third-party inventory.

Programmatic across Yahoo properties and exchanges.

Self-serve DSP with native and CTV.

ACR-powered CTV audiences from Samsung smart TVs.

ACR data and CTV reach from Vizio.

OneView CTV activation and measurement.

Streaming audio and podcast advertising.

Audio and podcast inventory with auto-intender data.

Visit data — dealer lot visits and competitor walk-ins.

Movement data for trade-area planning.

Location intelligence and audience segments.

Consumer survey data for auto intenders and lifestyle.

Audience measurement and panel-based segments.

Cross-platform audience measurement.